What does charity mean to you? #CharityIs…


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… an answer to loneliness… a second chance… a vital part of humanity?

These positive associations rarely break out into public discussion.

So just how negative has our perception of charity become? Ask Google: type 'charity is' into your search bar, and the predictive text will tell you 'charity is bad'.

Join us for a week-long #CharityIs campaign that kicks off on Monday 14th March.

Let’s encourage each other to think about what charity really means for us as individuals, for others and for humanity as a whole. It's time to show what #CharityIs . . .

Taking part is a chance to raise your profile by speaking up for the sector as a whole. It’s an opportunity to challenge cynicism and to reflect the work you and the people you work with do. And the best part?

It's seriously simple to get involved:

Claim your chalkboard - we have 100 #CharityIs chalkboards up for grabs, ready for social organisations to tell the world what charity means to them. To claim your chalkboard, email us at marketing@charitybank.org with your address and the subject ‘Send us a board!’

Write your #CharityIs message – what does charity mean to you?

Hold the board and take some photos (several if possible) and/or

Create a 6 second Vine (even better!)

Spread the word - share with your networks and post on social media when the campaign goes live on 14th March

Our #CharityIs campaign site in now live. and you can:

  • Sign up to our Thunderclap – to post a one-time message via your social media accounts on 14th March:
  • Download our research which reveals that 78% of UK adults used charity services in the past year alone
  • Share the numbers not in the news by posting our infographic

Be a prominent voice in the campaign to show how charities touch our daily lives.